Whirlwind is a brand dedicated to parents who enjoy everyday adventuring with family. Our bags are simplified yet elevated and made with high-quality materials. With a mindful approach to style yet not over-designed, they are meant to go beyond the “diaper stage” and adapt to a family's needs. Whirlwind strives to elevate the online shopping experience by presenting and celebrating a lifestyle of like-minded parents who believe in a streamlined approach in organization yet are unwilling to yield freedom, but the opposite — to find a renewed sense of adventure with a family growing with children never slowing down.
As a new business, we are finding our legs on a place we feel comfortable and proud. We have partnered with carefully selected overseas manufacturing, making sure our factories adhere to ethical workplace standards. We are committed to growing as a business mindful of our impact on the communities around us.
Founder & Creative Director— Adina Zerwig — I was born and raised in California and have an MFA in Creative Writing. I am deeply rooted in my love of compelling storytelling, not just in written narrative but in all aspects of art and design. I am a bookworm and writer at heart, spending a quiet couple hours at night reading or writing fiction. I am a member of a local writer’s group and enjoy good food and gardening. I feel most like myself when I am barefoot in my garden with a baby on my hip and my German Shepherd by my side. My husband’s encouragement is why I am doing this here. Currently, we are living in the Pacific Northwest between Mt. Rainer and the ocean.